10th Letter Blog

Tips | Tools | Trends

August 10, 2017

Helping our sponsors tell their story

As a marketer on the receiving end of sponsorship dollars, how do we keep the sponsor happy, without impacting our own brand?

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July 30, 2017

How to move away from pirate mode on social media

What happens when a company’s tone and social voice chips and changes based on who’s picked up the pen?

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July 18, 2017

How to get your media release under the nose of journalists

Traditional media – print, radio and television – are still important in the marketing medium mix. It is however, a saturated field. Starting with zero media contacts, what steps can you take to capture the attention of journalists and get coverage for your press release?

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February 6, 2017

Did the drones score the best marketing gig at Super Bowl LI?

A drone-related stunt, backed up by a collaborative effort in publicity and social media, can be an effective, attention-grabbing game changer.

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February 1, 2017

Pushing brand “Female” up the ballsy hill

2017 is set to be the year that females in sport finally get airplay. However let’s not be too demanding – a damaging female trait – but just brilliant. Because marketing of brilliance is a fait accompli.

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January 23, 2017

Why some sports succeed and others fail?

Building a support base for a sport or a team, is no mean feat. In a world where sport is now business, there are so many competing priorities, that the very aspects that make sport compelling – rivalries, competition, entertainment, community and identity – don’t get a chance.

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