Tips | Tools | Trends
How to get your media release under the nose of journalists
Traditional media – print, radio and television – are still important in the marketing medium mix. It is however, a saturated field. Starting with zero media contacts, what steps can you take to capture the attention of journalists and get coverage for your press release?
Did the drones score the best marketing gig at Super Bowl LI?
A drone-related stunt, backed up by a collaborative effort in publicity and social media, can be an effective, attention-grabbing game changer.
Pushing brand “Female” up the ballsy hill
2017 is set to be the year that females in sport finally get airplay. However let’s not be too demanding – a damaging female trait – but just brilliant. Because marketing of brilliance is a fait accompli.
Why some sports succeed and others fail?
Building a support base for a sport or a team, is no mean feat. In a world where sport is now business, there are so many competing priorities, that the very aspects that make sport compelling – rivalries, competition, entertainment, community and identity – don’t get a chance.