10th Letter Blog

Tips | Tools | Trends

MarketingSport
August 10, 2017

Helping our sponsors tell their story

As a marketer on the receiving end of sponsorship dollars, how do we keep the sponsor happy, without impacting our own brand?

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Marketing
July 30, 2017

How to move away from pirate mode on social media

What happens when a company’s tone and social voice chips and changes based on who’s picked up the pen?

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MarketingPromotionSport
July 18, 2017

How to get your media release under the nose of journalists

Traditional media – print, radio and television – are still important in the marketing medium mix. It is however, a saturated field. Starting with zero media contacts, what steps can you take to capture the attention of journalists and get coverage for your press release?

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MarketingSport
February 6, 2017

Did the drones score the best marketing gig at Super Bowl LI?

A drone-related stunt, backed up by a collaborative effort in publicity and social media, can be an effective, attention-grabbing game changer.

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MotivationSport
February 1, 2017

Pushing brand “Female” up the ballsy hill

2017 is set to be the year that females in sport finally get airplay. However let’s not be too demanding – a damaging female trait – but just brilliant. Because marketing of brilliance is a fait accompli.

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Sport
January 23, 2017

Why some sports succeed and others fail?

Building a support base for a sport or a team, is no mean feat. In a world where sport is now business, there are so many competing priorities, that the very aspects that make sport compelling – rivalries, competition, entertainment, community and identity – don’t get a chance.

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