Traditional media – print, radio and television – are still important in the marketing medium mix. It is however, a saturated field. Starting with zero media contacts, what steps can you take to capture the attention of journalists and get coverage for your press release?
A drone-related stunt, backed up by a collaborative effort in publicity and social media, can be an effective, attention-grabbing game changer.
Building a support base for a sport or a team, is no mean feat. In a world where sport is now business, there are so many competing priorities, that the very aspects that make sport compelling – rivalries, competition, entertainment, community and identity – don’t get a chance.